Just as Breeze Easy was coming to market
San Diego's annual YachtFest megaboat show was around
the corner. This exclusive show focuses on motor yachts
70-130 feet in length and brokers and customers came
from all over the Western United States. This provided
us a perfect first opportunity to get our name out..
As Breeze Easy's first marketing effort, we sponsored
the Trade Day VIP Reception on the Hospitality Barge
during the first day of the show. Our signage was
posted at the barge and also elsewhere at the show.
Our add in the program reinforced a down payment on
name recognition.
"This will grease the wheels as we begin our outreach
efforts to brokers and other channel partners. By the
time we exhibit in January we should be perceived as
an established player in the market" says Dr. Blozan
The market for megayachts is certainly a lot smaller
and newer on the West coast compared to Florida, where
megayachts have been the market segment with the fastest penetration
by fractional sales efforts. It will be exciting to
see whether a similar degree of acceptance will occur
here on the Pacific coast. |
